01
Human context
Design AI experiences around human goals, uncertainty and the need for understandable outputs.
AI & INTELLIGENCE
Intelligence should make people more capable, not less aware.
AI is treated here as a technology direction: a tool for understanding, reasoning, assistance and better decisions when used responsibly.
02
Useful intelligence
Prioritize applications where intelligence can reduce noise, improve awareness or support decisions.
03
Responsible design
Consider transparency, privacy, safety and failure modes as part of the engineering problem.